The “SMILE FROM YOUR HEART” project

It began as a coffee break chat at Stíll, a local advertising agency, in the autumn of 2008, when the Icelandic banks and financial markets were collapsing. Since then, the "Smile from your heart" project ("Brostu með hjartanu") has reached out in many different directions. Its goal was quite simply to instill a sense of optimism in the people of Akureyri, which is why the heart was chosen as a symbol. The shape of a heart had already been used that summer in the “red” traffic lights around Akureyri. "Hearts" were then distributed in various forms to people who could, in turn, pass them on to friends and family. New ideas for this project began to evolve, such as, the heart-shaped illuminations up on Vaðlaheiði heath, just across the fjord from Akureyri – which have now become a familiar sight. We hope that these "hearts" will continue to spread a positive and optimistic message, whatever form they take

"Attracted by this optimistic and positive feeling, ISLANDIACAR wants to spread this idea throughout Iceland and the rest of the world"

Send us your original picture to info@islandiacar.com, taken in Iceland during your holidays and at the end of the summer we will award the best picture with something  typically Icelandic.

http://brostumedhjartanu.is/

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